Another exclusive clip from the forthcoming Creative Circle film, This is Not. An interview with Tony Kaye.
Just a little something from the upcoming Creative Circle film “This is Not. An interview with Tony Kaye“, directed by our President, Ed Morris.
Watch this space.
Our first award was wood. The second was polished concrete. This year the award will be made from recycled awards and trophies. And it’ll look a little like this:
So if you have any old awards/trophies that are collecting dust, send them our way. Not just advertising trophies but anything. Swimming, Cycling, Ice Skating, Archery, even Ballroom Dancing. Send them in to the Creative Circle and have your awards immortalised within ours. Who knows, perhaps your old swimming badge will end up sitting on a desk in Trevor Beattie’s office.
Send yours to Creative Circle, 90 Long Acre, Covent Garden, WC2E 9RZ, or email us and we’ll send over some lucky lackey to pick it up.
Some behind the scenes (behind the screens?) shots from the terrific Danny Flynn.
Those in the know will already have heard the hype about Lambeth-based indie four-piece Palma Violets. The rest of you; keep your sad beige eyes peeled (or read this review). They’re one of Rough Trade‘s hottest new signings and we’re f*cking excited to announce they’ll be headlining this year’s Creative Circle Ball and Awards:
Not only has their single “Step Up For The Cool Cats” (below) already been named one of Zane Lowe’s Hottest Records of 2013, but their first single “Best of Friends” was also voted NME’s track of the year 2012.
Their debut album “180” is due to be released on 25 Feb.
Huge thanks to Platinum Rye for sorting this out.
We’ll see you all there…
And this year, we’re going concrete. But making the award isn’t as easy as it seems. When they’re all put together, the awards form a circle of their own. So getting each one to bend at exactly the right angle is nothing short of bloody difficult. That’s why this year, we’re using 3D printing to get it exactly right. The incredible Thomas Forsyth explains why:
“The reason we’ll be going down the 3D print route is for the most accurate master copy possible, which will then be used to create a mould. The form of the award itself looks fairly simple, but, because of the curves, movement tolerances of concrete (or most other materials) and precise angles needed for them all to form the circle, 3D printing offers a far superior accuracy (often to 50 – 100 microns) than anything else I know of at the moment.”
Some beautiful letterpress work from the amazing Danny Flynn.
I’m sorry to have to tell you this but if you entered work for the Creative Circle it’s very unlikely you’ll win.
For the last 3 years an average of over 25 Golds have been handed out each year. This year it’ll only be 16. That’s one per category. No Golds for “best use of” this or “most promising” whatever.
There will be one Gold of Golds, awarded to an overall winner, and a Presidents Award.
That’s it. No more no less.
But here’s the good news. It’s going to mean something when you get one. In fact they’re going to mean more than ever before. And when you stand it on the shelf next to your pencil and your Cannes Lion, it’ll hold its own. It’ll look right along side them and not behind them.
I remember back to different creative directors I had and, the ones I most respected were always the ones who blew out the most work, who made the game harder.
I hated them. These people filled the day with moments of pain and misery. But they changed me.
Sure some of them did that in an encouraging way and some just told you the work was crap. But ultimately, however they did it they were doing me a favour at the time.
I always respect the creatives now that give it another shot, even after 3 or 4 attempts at presenting to client with no result.
It always pays off. More often than not the work gets better. But, and this is the important bit, the creative gets better every time.
I think a Creative Circle award needs to stand for more. So we’re pushing hard and that means less awards. We’re not handing them out for fun.
We’re certainly not going to hand out loads so more people enter. That might make us more popular, and earn us more money in the short term, but it kills us long term.
The view has to be worth the climb. An award is only an award if it feels like one. And if every Tom, Dick and Harry leaves the room with one then what’s the point?
Sure, you’ll be pissed off if you don’t win one, but at least you won’t have to sit through an endless stream of people who do.
And if you do win one, you’ll feel great, really bloody great.
When you visit the Creative Circle website, you’ll notice a number of dots orbiting our logo. Each of these dots represents an entry into this year’s awards.
So far so what.
But, if you hover over one of the dots you’ll be able to see which entry it represents. A bit like this…
There’s even a handy search box to the right, so you can see what you’re up against, stalk your favourite agency and generally nose around.
What’s more, as judging happens, these entries will move towards the centre of the circle – live – until the Platinum finally makes its way to the centre.
Go take a look: creativecircle.co.uk