It’s a tough one. Is bigger better? Do the big network names crush the little indy agencies with sheer numbers? Or is small and nimble better, without the constraints of hierarchy and agency politics?
Whatever the answer, this year, we’ll know definitively which UK agency is home to the Best Creative Department.
But here’s the clincher. One does not simply enter The Creative Circle Gold Award for Best Creative Department. It’s worked out based on the size of your department and your success on the night.
So the more your department enters, the better your chances. Maybe the big boys will win, but their handicap is bigger. Maybe it’ll be a creative department of two, sitting in a basement somewhere, churning out award-winning work like there’s no tomorrow.
Let’s wait and see.