Dare‘s Executive Creative Director gives us his thoughts…


VW Polo by DDB UK

“I know I know. What’s it got to do with the car I hear you say. I am not sure either. Does it matter? Tough. Beautiful. Polo. I think it works. I don’t care. I love this ad. Goosebumps, proper.”

What do you think? Let us know…




See what our other Head Judges have to say: