“My favourite piece of work from last year is the Aldi campaign on TV by McCanns Manchester.”
“It’s a campaign of several dozen 20” ads.
Simple, funny, catchy, repeatable, memorable.
Very well shot, written, and cast.
But most of all, I’ve heard punters laughing as they tell each other about them.
And (very rare these days) they always know who it’s for: Aldi.”
So that’s two Head Judges giving Aldi a thumbs up. If it hasn’t been entered yet, it should be…
See what our other Head Judges have to say: