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As one of this year’s Head JudgesBMB‘s Trevor Beattie tells us what he thinks should win at Creative Circle in 2012…


“My favourite piece of UK work last year was the ALDI campaign. By a million miles.”

It is VERY British. It is utterly right for our time. (On the cliff-edge of a double-dip recession.) It’s simple, cheap, beautifully acted, shot in a perfectly understated way and genuinely funny. Recent executions have proved that it’s also very flexible.
I like.”

Campaign created by McCann Manchester.

What do you think? How much of the campaign have you seen? Here’s three more to help you make up your mind…


See what our other Head Judges have to say: