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As mentioned yesterday, we’ve asked each of our Head Judges to tell us what work has really stood out for them in the past year – to pick one piece of work they think truly deserves a Creative Circle Award. Without further ado, it’s over to Sir John Hegarty…


Doritos ‘Dip Desperado’ by AMV BBDO

“Witty, smart daring and memorable. I can’t wait to see it again.”

What do you think? Are you rooting for Esteban Ortega? Let us know…



See what our other Head Judges have to say: